Anthony Brister CBE

AB Coaching and Leadership - Coach

Anthony is a high performance and leadership specialist with a top-flight pedigree in coaching, mentoring, facilitation, consultancy and training.  He has some ten years experience of working at all levels, including board directors and CEOs, helping leaders to develop and achieve as individuals and to build cohesive, motivated, high performing teams. His portfolio of clients spans the private, public and and charitable sectors.

Previously he was Director of the British Army's Educational and Training Services (in the rank of Brigadier) - responsible for learning and development across the whole Army (some 100,000 people).


His extensive knowledge and broad experience enable him to engage with genuine credibility and to great effect. 

His approach as a coach is, initially, non-directive (helping leaders to think widely and deeply, and work out their own solutions to the issues that they face). He also uses his knowledge and experience to provide ideas and options for consideration, when appropriate.

He sees communication as a key element of leadership and can help clients to develop clear, powerful messages and deliver them with impact. Crucially, all this combines to help the leader develop (or enhance) that indefinable but vital quality of 'presence'.


"Tony Brister's coaching programme has been truly transformative."  Head of Leader's Office, leading London Council

Additional Information:

  • Qualified Coach and Leadership Mentor - ILM Level 7 Diploma in Leadership Mentoring and Executive Coaching.
  • Neuro-Linguistic Programming (NLP) Practitioner.
  • Qualified adult educator (PGCE (FE)).
  • Member of the European Mentoring and Coaching Council (EMCC).
  • Fellow of the Royal Society for the Arts.
  • Member of the Institute of Directors.
  • Fellow of the Chartered Management Institute.

"Excellent; non-threatening, yet confident style; highly productive sessions."  Consultant Paediatrician


In order to provide breadth and flexibility, we have a strong team of experienced, high quality Associates, in particular:


Margaret Lloyd


Margaret's coaching and leadership experience over the last 20 years includes working with large central government departments, the NHS, the BBC, the police, the healthcare sector, housing, UK universities, secondary schools and boards of numerous local and national charities.  She is author of Leadership 101 (2007).  Margaret works with her clients to increase their awareness of what is preventing them achieving their business objectives and helps them create specific and practical steps forward to success.


Margaret is a Fellow of the Institute of Quality Assurance, a Fellow of the Institute of Leadership and Management and a Member of the Institute of Directors.  She is an experienced Charity Trustee and Chair.  She is a certified coach at the University of Strathclyde, an MBTI Accredited Practitioner (Steps 1 and 2), a qualified coaching supervisor and a Member of the Association of Coaching Supervisors.


In testimonials of Margaret's coaching, clients use expressions such as "I feel so much more confident and in control" and "It has transformed me professionally and personally".


Andrew Hambly-Smith


Andrew is recognised as one of the leading coaches of impactful communication and is experienced at working with CEOs, board directors and top teams.  He achieves a transformation of their personal communication skills, which goes beyond the expected and leaves a sustained and meaningful change in behaviour, performance and personal impact.


With a background which spans both stage and business, Andrew has life-long experience in the field of personal communication.  As a strong and experienced executive coach, he has worked internationally over the past 12 years.  He is author of The Message and the Messanger, which is soon to be published.


Clients describe Andrew as "inspirational", "creative", and end testimonials with words such as "the best training I've ever had".


Please contact us to discuss your requirements.


conversations - clear thinking - higher performance

Tel:  +44 (0)7813 529994 


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Please contact us to discuss:

Your requirements.


How we can help you and your organisation to enhance your performance and leadership, flourish, and fulfil your potential.


Anthony Brister CBE

+44 (0)7813 529994



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